Business · 2026-10-21

ChatGPT to Get Ads: OpenAI Explains How They Work

OpenAI explained how it created an ad system for ChatGPT that understands what the user wants and separates ads from the bot's responses.

✨ What This System Does

OpenAI, the company that created ChatGPT, published an explanation of how it built an advertising system for this chatbot. The system is based on a large language model, that is, the same type of AI that answers questions in ChatGPT itself.

📌 Why It Is Needed

According to OpenAI, the main goal of the system is to show ads that are truly relevant to the conversation while maintaining users' trust. That is why ads must be separated from ChatGPT's answers, so that people can tell where the bot's advice ends and where the advertisement begins.

The system is also designed to understand what a person is looking for in a conversation and to show relevant ads even when there are a very large number of users.

Sources: 🔗 OpenAI News