Business · 2026-10-05

OpenAI explained how to build advertising that fits the way people use AI

OpenAI, the company behind ChatGPT, writes about how advertising can look in AI-powered services so that it fits familiar ways of using them.

✨ What it's about

OpenAI, the company that created the ChatGPT chatbot, published a piece titled “Building advertising for the way people use AI”. The topic is how to build advertising with the fact in mind that people use AI in a way that is quite different from ordinary websites or social networks.

Previously, people searched for answers in search engines and browsed news feeds. Now many people ask a chatbot a question and expect one clear answer. That is why advertising in such services has to work differently from a banner on a page.

📌 Why it matters to everyday people

If you use AI assistants, it is worth knowing that ads may appear in them or are already appearing. It is useful to pay attention to how advertising content is labeled and whether it differs from a regular answer.

The full text of the material is not available in our source, so we do not describe the company’s detailed terms and plans. Follow OpenAI’s official announcements to learn the exact details.

Sources: 🔗 Google News